With 4.80 billion people around the world using social media, the internet offers an obvious, easy, and efficient way to market your barbershop business.
Whether you’re a new standalone barbershop or an established franchise, knowing how to market your brand is crucial for spreading the word about your business and getting more customers through the doors.
So, how do you use social media to your advantage to boost your business? Let’s find out.
Work on Your Presence on Social Media
Before we get into the different social media marketing strategies, you first need to ensure that your brand has a strong online presence.
Here are some ways in which you can establish your brand identity on the internet.
Define Your Target Audience
Here’s the thing — everyone is not your customer.
Knowing who your clients are can be a game changer, as it will help you understand how to interact with the group bringing in the most business.
Consider who your current customers are, what products and services you offer to your clients, and which demographic — age, gender, income — you cater to.
Once you identify your target population, you can then work on determining what they need from you and get ahead of the curve by exceeding their expectations.
Choose the Right Platforms
Here are some popular platforms for marketing your barbershop.
- Facebook: Frequented by 2.037 billion people, this platform is a great place to reach your target audience and build awareness.
- Instagram: About 200 million businesses (and counting) use this platform to give users visual content that’s easy to consume. And since 72% of people prefer short-form videos, Instagram offers an effective way to keep your target audience hooked.
- YouTube: This engaging platform receives more monthly searches than most search engines combined. It will help you reach a wider audience more consistently.
For best results, you can make graphics and videos using social media marketing templates from PosterMyWall to connect with your audience better.
Update Your Profiles
If you want to boost your visibility, your work doesn’t end with creating social media profiles. You need to optimize your online presence to drive people to your content.
Keep your brand name consistent across all channels to ensure brand recognition. You should also put a face to your name, either via model images or logos, to distinguish your brand.
And make sure you utilize SEO with the right keywords and hashtags to get organic traffic from search engines. It will also boost your searchability, putting you in front of the right people, thus generating more customer engagement.
6 Cutting-Edge Strategies To Grow Your Barbershop
Once you’ve done what it takes to create favorable profiles that attract your target audience’s attention, work on retaining it using these strategies:
1. Share User-Generated Content
User-generated content brings in a 29% higher conversion rate than campaigns that don’t use it. This might have something to do with 79% of people saying it is 9.8x more powerful than influencer content.
Because people are more likely to trust other people’s experiences than paid ads!
Consider resharing tagged posts, whether it’s an image that shows hair transformation or a video raving about your talent, and let the customers do the talking for you. It’s a great way to build credibility and establish yourself as an authentic business. Not only will it increase your reach and brand awareness but also make your clients feel valued and appreciated.
2. Publish Before and After Photos
Online reviews and testimonials offer social proof to potential customers, which drives purchases.
Posting “before and after” pics serves the same purpose.
They showcase the transformation you can deliver for your clients and are a great way to demonstrate your talents. It’ll help prospects see your workmanship on someone with a similar hair texture or type and might just be the final push they need to take action.
Remember to take consent before publishing these posts, or you may get into the crosshairs of the law due to invasion of privacy.
3. Interact with Others
Customer interaction can have a very positive effect on your bottom line.
When people comment or share your posts, acknowledge them. Not only is it polite but will also help you build a community and expand your engagement. Besides, everybody knows it’s much easier to sell to a person who likes you than one who doesn’t.
And when your posts are consistently received well by your audience via likes, comments, and shares, the algorithm will understand the value you provide and give you a bump up on the popularity ladder. This will push your content to the top and increase brand visibility.
4. Post Informative Content
Content is king, but not all content sells.
Here are three ideas that are guaranteed to keep your customers engaged:
- Add value to their browsing behavior by giving them tips and tricks on how to maintain their hair health between visits.
- Showcase your skills by posting the customers’ hair transformation processes. It will cement the audience’s belief in your talent and bring in more leads.
- Exhibit your expertise by hosting a live Q&A session, where you can talk about new styles and trends in the grooming industry and share information about products you use (and why you use them) to showcase your knowledge.
5. Offer Discounts
Special pricing can boost your revenue by leaps and bounds. Bonus packs and bundles, for example, can increase your sales by 70% because it gives customers the perception that they’re gaining value by spending less money.
It helps you meet your sales goals and takes less-popular items off your shelves, albeit by taking a hit at your profit margin.
Nonetheless, the hope is that it sparks a chain reaction.
A customer who has tried your service or product at a discounted price and loved it is more likely to purchase from you again, fostering long-term loyalty.
6. Host Giveaways and Contests
People love free things. Why not use that to your advantage?
Hosting contests can significantly boost your brand exposure as it will generate likes, comments, and shares from your target audience. Giveaways and contests can help you acquire an average of 34% new customers — but only if you give away a prize that is desirable to your audience, such as a complimentary haircut or a color treatment.
You can even ask people to enter the contest via a link in your bio and ask for their email id as a participation rule, offering you the perfect setup for email marketing!
Getting your barbershop’s name out there is key to generating new clientele. And the tips we’ve outlined here combined with effective tools like PosterMyWall can help you meet your social media marketing objectives efficiently!
Remember to be consistent with your social media marketing and get ready to serve an influx of clients, old and new, in no time!