Customer reviews are very important for anyone who wants to successfully sell a product, for a variety of reasons. They can build a company’s reputation, provide an air of credibility to your products, and encourage other consumers to consider purchasing what you are offering. Up to 83% of consumers discover new products through online customer reviews at least once a month, 80-90% of American consumers read product reviews before making a decision to purchase anything.
The reason for this is fairly simple: consumers trust one another more than they are likely to trust a company. If a company has a large number of customer reviews, they will be seen as more trustworthy and reliable than a company without them. But if your company does not have many customer reviews, how should it go about getting them?
This article about review generation services will provide some suggestions as to how you can increase your number of customer reviews-and through that, your credibility. The most straightforward way to encourage customer reviews is by launching an email campaign.
Sometimes, emails take on the form of surveys, but they can also be much simpler, such as an email that includes a link to a page where the customer can write a review.
Emails are by far the most widely-used method of increasing customer reviews because it is successful. Up to 70% of all customer reviews are the result of emails that request a review of a product after it has been purchased.
That being said, other methods of encouraging customer reviews, such as passing out paper-based handouts or calling clients on the phone, can also be effective under the right circumstances. Regardless of the method you use, there are a few general guidelines to generating an effective response.
In order to request reviews, there are a few important things to keep in mind. First, know what type of feedback you want. This will allow you to ask the right questions and get the most useful feedback for the continued betterment of your organization. Second, avoid creating long surveys or asking complicated questions.
Most people will lose interest in reviewing your product if they feel that the questions are too difficult or time-consuming. You should also provide a neutral or middle option in order to give reviewers the ability to more accurately express their feelings. Third, explain to them why their responses are important to your company. This will give them more of an incentive to want to respond, because they will now know that what they’re doing has value to you. Fourth, personalize the emails.
Customers are more likely to give reviews if they think that they’re being personally acknowledged by you. Fifth, respond quickly to negative feedback and let them know that you are working on the problems that they brought up. By doing this, you increase the odds that the customer will feel heard and decide to do businesses with you once again. Finally, make sure that you continually adjust your request for reviews in order to ensure that you are still generating useful feedback as the market changes.
One thing that frequently comes up when discussing customer reviews is whether or not companies should offer an incentive, monetary or otherwise, in exchange for reviews. The Federal Trade Commission allows you to do this, but you must be very careful. If you want to provide incentives in exchange for reviews, the choice to leave a review must be optional, and any endorsements you make using the reviews have to state that the reviews were incentivized. It’s also worth noting that providing incentives is frowned upon in some places, including Google and Yelp.
By following the simple guidelines laid out for you by this and other review generation services, your business should attract customer reviews in short order.
