When it comes to text messages, you should know how they work and what to do with the data you send. If you are using text messages to communicate with your customers, you should also know how to comply with the law and boost conversions.
Sending data associated with text messages
Two-way SMS service is a great way to improve customer service while keeping your clients happy. You can communicate with your customers with the right tools anytime and anywhere. You can also use SMS to keep track of important dates and reminders like dentist appointments.
The most obvious way to use SMS to notify your customers of important dates and reminders is to set up a calendar reminder. It is a simple way to keep your customers on top of important dates, such as upcoming meetings or appointments. You could also set up reminders to inform your customers about special offers or new products and services. Another option is to send a special welcome message. It will not only help protect your customers from fraud and scams, but it also has the potential to boost your NPS.
Reaching prospects
Using two-way text messages is an easy way to communicate with prospects. This messaging is also an effective way to build and maintain a relationship with options. First, however, it is essential to follow simple guidelines to ensure that your SMS messages are effective.
Ensure you have an alphanumeric ID to keep your messages from being viewed as spam. In addition, it will help improve your brand recall and reduce trust concerns. You can also use dynamic fields in your SMS to send messages based on a prospect’s activities.
When sending an SMS message to a prospect, use simple language and avoid industry jargon. Also, include standard abbreviations. It is also a good idea to include links to articles and content that can be useful to your prospect.
You should include an opt-in message when sending an SMS to a prospect. It will allow you to build a subscriber list. However, to stop disinterested prospects from getting your messages, it is preferable that your SMS additionally include opt-out options.
Boosting conversions
Boosting conversions of two-way text messages is no small feat. Using SMS as a marketing tool can be beneficial, including driving traffic to your website and improving customer retention. For example, SMS can send personalized product recommendations, building trust in your brand. In addition, SMS can also be used to promote new products, such as the Wave Bracelet, which heats and cools the wearer’s skin. These SMS messages can be personalized, driving traffic to your website and improving customer retention. Although using SMS for marketing is not easy, the benefits are great. For instance, 66 percent of customers who get a price-based SMS offer convert to action. For example, 66 percent of consumers convert to act when they receive a price-based SMS offer. This statistic has a lot of implications for your business, not the least of which is increased revenue. Similarly, SMS marketing allows real-time changes to your text message marketing strategy.
Complying with the law
Understanding the law is crucial when sending two-way text messages, whether you are a person or a corporation. You can be breaking the law or tarnishing your reputation if you require more time to familiarize yourself with the rules. There are a few key things you should know.
You first need to know that TCPA is a federal law. It governs text messaging, telemarketing, and automated telephone communications.
The TCPA was passed in 1991 and was designed to protect consumers from unsolicited robocalls and text messages.
The Federal Communications Commission enforces the TCPA. Businesses must get consent to send messages before sending them. If you don’t get support, you can be fined up to $1,500 for each violation. Your entire firm can wind up being shut down, depending on how severe the incident was.
The TCPA prohibits text messages that contain specific words, including “soliciting,” “promoting,” and “collecting.” It also forbids sending messages containing particular terms, including “announcement,” “news,” and “alert.”
The TCPA also requires businesses to get written consent before sending text messages. This consent may be written or oral.
